ONLY about 3 in 10 Filipino adults believe their savings can last through emergencies or unexpected income disruptions.
This was among the key findings of the 2025 Consumer Finance and Inclusion Survey (CFIS) by the Bangko Sentral ng Pilipinas (BSP). For many young Kapampangan professionals, this reality hits too close to home.
Me first with #MeFund
While lifestyle opportunities are bigger than ever, so are the responsibilities. This is why many Gen Z professionals are beginning to save differently.
More young earners are learning healthier money habits early, embracing a “save before spend” mindset. They set aside small but consistent amounts in a #MeFund for some self-love treats, future goals, and unexpected expenses.
According to the BSP study, the budgeting behavior has emerged among Filipinos, with most adults now reporting that they plan ahead and maintain a personal budget.
Digital tools shaping good habits
What aids in shaping the saving philosophy among younger Filipinos is the availability of digital banking tools.
The BSP study found that household use of digital financial transactions rose to 62%, reflecting the growing role of online banking, e-wallets, and cashless transactions. Another 2025 study showed that consumers increasingly prioritize banks that are accessible, easy to use, secure, and seamlessly fit into their routines.
Bank the way you live
Banking today is all about keeping transactions simple. And as more people go-digital first, BDO continues to keep pace by finding ways to make banking easy, simple, and secure. With a fully paperless process, opening an account is quick and convenient. At any BDO branch, the
Account Assist Kiosk lets you get started in minutes and choose the account that works best for you, whether it’s ATM savings or passbook.
BDO combines digital convenience with branch-based services to help you save time and bank more efficiently. Through the BDO Online app, you can monitor balances in real time, transfer funds, pay bills, and manage your accounts wherever you are. For transactions requiring branch visits, Online Branch Booking lets you schedule appointments ahead of time.
Once in the branch, you can use the Service Account Machine to key in transactions faster, while the Universal Teller Machine is easy to use so you can update your passbook and deposit checks quickly without lining up at the counter. If you have questions, branch personnel are always happy to help.
Kapampangan Gen Z savers are proving that financial security starts with everyday choices. The sooner they begin, the better prepared they will be.
Ready to build your MeFund? Visit BDO branches across Pampanga and enjoy exclusive rewards when you explore savings accounts and other BDO products until July 24, 2026. Mark your calendars for the BDO Fiesta on August 1 at SM City Pampanga for more exciting offers. (Manny D. Balbin)
